First of all, identification is one of the important functions of enterprise logo. Distinctive features, easy to identify and memory, profound meaning, beautiful shape of the logo, can be distinguished from other enterprises, products or services, so that the audience to impress the enterprise, so as to enhance the importance of logo design.

Secondly, the logo is the core of the enterprise visual communication elements, but also the leading power of the enterprise to carry out information dissemination. The leading position of the logo is the concentrated embodiment of the business philosophy and activities, which runs through all the business activities and has the authoritative leadership role.

Thirdly, the logo represents the business philosophy, cultural characteristics, value orientation, reflecting the industrial characteristics of enterprises, business ideas, is the specific symbol of the spirit of enterprise.

Finally, along with the enterprise's management and the enterprise information unceasing dissemination, the symbol Representative's connotation is increasingly rich, the enterprise's management activity, the advertisement propaganda, the cultural construction, the public welfare activity will be accepted by the populace, and through to the symbol symbol memory depicts in the mind, passes through the accumulation, when the populace again sees the will be associated with the purchase of products, has been the service, which will be connected with the public, become a bridge between enterprises and the audience.

Logo undoubtedly has a very important significance for the brand, many of our customers will be customized their own plastic bottles with logo printing, establish their own business, some customers to establish their own brand, from zero to one, from nonexistence to pass into existence, and now their sales are very high each month, so order quantity is also getting larger. Very happy to help our customers to open the market step by step, to obtain a broad space for development.

A time ago, a very hot new about fanta beverage plastic bottle, named “twist plastic bottle”, because it has its own brand effect, coupled with this very good product design, its products become popular all over the world, people are warmly discussing this design, the product also spread at a fast speed. This is the importance of branding and logo design.

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