What kind of shampoo bottle is more popular among consumers?

With the intensification of competition in the personal care and cosmetics markets, choosing the right plastic packaging has become even more important. As a professional shampoo bottle factory from Shenzhen, China with 20 years of customization experience, we tell you which types of shampoo bottles are more likely to be favored by consumers and promote the sales trend of brand owners.

In this article, we will explore and analyze from four dimensions, all of which are key factors that can influence consumers' purchasing decisions.

 

First is color: Color directly affects the brand's recognition and emotional appeal, and it is the first criterion for customers to make a judgment.

In recent years, three specific color families have received significant attention: purple, brown and gray are on the rise

1. Purple shampoo bottle: Purple bottles are typically used for beauty, skin care and anti-frizz formulas. The color conveys a sense of technology and high-performance care, and is deeply loved by young ladies.

2. Brown bottle shampoo: The brown bottle strongly attracts consumers to seek natural or plant-based formulas. They give people a sense of purity, simplicity and sustainability.

3. Grey bottle shampoo: The grey packaging is very suitable for minimalism and modern aesthetics. Many emerging high-end brands use grey to create a clean and high-end impression.


 

Secondly, in terms of size: 8-ounce and 16-ounce shampoo bottles are the most popular in the market.

Size selection directly affects consumers' usage habits. Based on market feedback and production data, the most popular choices of shampoo bottle sizes include:

An 8 oz shampoo bottle (240 milliliters) travel size is usually suitable for business trips and is portable during travel. Due to its compact and precise design and portable nature, it is deeply loved by consumers.

A 16 oz shampoo bottle (500ml), this type of plastic bottle is of the size suitable for household and hotel use, and it has long-term usage value and conforms to the usage habits of the cycle.

The above two sizes cover the personal care and hair care packaging production needs of over 70% of customers. Of course, there are also some countries such as the United States, where they prefer larger 32oz shampoo bottles.


 

Another aspect is the surface treatment: An increasing number of customers choose to customize high-end plastic bottle surfaces, which will give the brand a higher premium performance

Matte ,frosted and soft touch shampoo bottles have become the first choice for more customers. Especially the soft touch surface. These surface treatments provide the brand with a luxurious appeal. Compared with ordinary materials, the unique appearance can better demonstrate the brand's value. At the same time, texture is also a major factor influencing consumers. When consumers can feel the softness and high quality, it undoubtedly highlights the excellence of the product even more!

Finally, for the pump head: A smooth user experience is of great importance.

Shampoo bottles are not merely containers - they define how consumers experience the product, which is why shampoo bottle pumps have become standard equipment for mid-to-high-end brands. The easy-to-control Dispenser can be stably used in damp environments. For the brand, the design of the pump also enhances the positioning and perceived value of the product.


 

Finally, for the pump head: A smooth user experience is of great importance.

Shampoo bottles are not merely containers - they define how consumers experience the product, which is why shampoo bottle pumps have become standard equipment for mid-to-high-end brands. The easy-to-control Dispenser can be stably used in damp environments. For the brand, the design of the pump also enhances the positioning and perceived value of the product.


 

Customization: Why do brands customize their own shampoo bottles

As competition intensifies, an increasing number of brands are turning to customized shampoo bottle solutions to strengthen their identity and distinguish themselves from their competitors. Through unique appearance design, personalized colors that match the brand style, iconic logo printing, volume and shape design suitable for the purpose, and more high-end plastic bottle surfaces, Shenzhen Zhenghao has complete OEM/ODM capabilities. Our factory supports everything from mold development to large-scale production.